Web site credits

The ASICS web sites were built by ASICS Europe B.V. in Hoofddorp, the Netherlands, and the local ASICS subsidiaries, with significant contributions from the following agencies:

  • AnalogFolk in London, for strategic consultancy
  • AQ in Tokyo for web design and usability
  • The Plant in Tokyo for technical development

The European ASICS and Onitsuka Tiger web sites are hosted in the Amazon Web Services cloud in Dublin and run fine software.

Our awesome My ASICS running training plans service uses MixPanel to gain insight into usage patterns.

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  • ASICS stands for “Anima Sana in Corpore Sano”, a sound mind in a sound body. A Latin phrase expressing the ancient ideal of a sound mind in a sound body. We believe that sport has not only a positive effect on the body and soul, but has a universal meaning that overcomes cultural differences and contributes to improving solidarity.